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Twitter Launches Spaces Accelerator Program to Pay Live Audio Creators

Twitter announced Tuesday that he plans to support the creators of Twitter Spaces through a new three-month acceleration program called the Twitter Spaces Spark Program. Twitter’s plans follow a similar three-month creative program that Clubhouse launched in March 2021.

The Spark program is designed to “discover and reward” approximately 150 space creators with technical, financial and marketing support, according to Twitter. For anyone who applies and enters, this includes a stipend of $ 2,500 per month, $ 500 in monthly ad credits to spend on promoting your spaces on Twitter, early access to new Twitter features, network support Twitter’s official social networks and “in-app discoverability opportunities for high-performance spaces.”

To be eligible for the program, you must meet the following criteria (Twitter has a more detailed explanation on his site):

  • Be 18 years of age or older
  • Have at least 5,000 “active followers”
  • Be located in the United States (at least for the first phase of the Twitter program)
  • Commit to hosting at least two Spaces per week

Twitter offers a slightly different set of benefits compared to Clubhouse’s Creator First program at the start of the year. Creator First focused on connecting live audio creators with brands for referrals and building their audiences. For shows that were part of the Clubhouse’s “pilot season”, this included $ 5,000 per month – little more than Twitter’s offer – and access to new equipment.

Report of The edgeSenior reporter Ashley Carman suggests that the actual results of Clubhouse’s first accelerator program were mixed. The creators loved the community that Clubhouse helped foster, but found that the company couldn’t hold its end of the bargain to connect shows and creators with the advertising and sponsorships able to support them after the program ended.

Twitter’s accelerator seems to be avoiding this “what’s next” question, at least for now. It’s somewhat understandable; it is a difficult problem to solve! But it also leaves creators with the same uncertainty about jumping on another new opportunity from a social media company. A familiar place, but not exactly comfortable.

Applications for the Twitter Spaces Spark program are open until October 22, 2021.

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