Samsung Gaming Hub unites multiple gaming services on your TV

Samsung is launching a new video game platform called the Samsung Gaming Hub, which will be available on some of the manufacturer’s 2022 smart TVs, including the bundles just announced at CES. The platform acts as a central hub for services like GeForce Now and Google Stadia, allowing gamers to access multiple cloud services in one place.

The service will launch in 2022, although no official date is set. Samsung smart TV owners will be able to access the game hub by pressing a “game” button in a TV’s main navigation. Once inside the app, gamers will be able to browse their recently played games, browse popular titles, and directly access services like Google Stadia all in one place.

Samsung Gaming Hub displayed on a TV screen.

Samsung currently has partnerships with three game services. GeForce Now and Google Stadia will bring their cloud-based game libraries to the platform. Samsung Gaming Hub also integrates with Utomik, an independent subscription service that gives gamers access to smaller games from publishers like THQ Nordic and Raw Fury. Samsung notes that these three services are only the beginning of its partnerships.

The platform has a marketplace where players can purchase games from the hub. Once purchased, players can instantly cast them on their TV.

In addition to allowing gamers to access games, Samsung Gaming Hub has a few additional functions. It integrates with YouTube games to allow viewers to watch their favorite creators. It will also allow players to easily pair controllers with the service, although it’s unclear whether a controller will be compatible at launch.

Samsung Gaming Hub appears to be a convenient way to track multiple services at once, although it may use a few additional partners. The Xbox Game Pass, which offers cloud gaming, is notably absent from the initial list of partners. If Samsung does manage to integrate Microsoft, the hub could be an all-in-one platform suitable for gamers who are feeling disorganized.


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