In a word: One of the entertainment mediums that naturally saw its use increase during the pandemic was gaming. Although individuals are no longer confined to their homes with the lifting of previous lockdowns, video games continue to occupy more time than ever before. people.
According to the “2021 Evolution of Entertainment” report by market research firm NPD Group, there was a noticeable increase in the time spent playing games from 2019 to 2020. The average number of hours played per week in United States went from 12.7 to 14.8.
This growth is understandable given that most of the population was confined to their homes because of the pandemic. What is interesting, however, is that this latter figure did not remain an anomaly; in 2021, it actually increased further to 16.5 hours per week.
One of the demographics chosen for the aforementioned increase is not the coveted 18-34-year-old market, but rather a more mature crowd – American gamers aged 45-64 have put in hours.
“In 2019, 65% of consumers in this age group played games for about 9 hours per week. This has increased significantly in 2020 to 69% playing about 12 hours per week, and 75% this year playing games. about 16 hours a week, ”NPD revealed.
It’s not just the entertainment aspect that keeps older gamers engaged. NPD stressed that the games also allow them to stay in touch with family and friends.
“And these players continued to play more than other age groups,” said Mat Piscatella, analyst for the research firm. “Despite an overall decline in the percentage of people playing games in the market, the time gamers 45 to 64 spent playing has continued to increase. Obviously, gambling is not a segment relegated to children and adolescents; it’s a segment that appeals to players of all ages. “
Regarding the decline Piscatella alluded to, NPD revealed that the total number of Americans playing video games in 2021 has dropped to 76% from 79% in 2020. However, that’s still ahead of the curve. 73% figure in 2019.
The amount of money spent on video games in the United States, meanwhile, rose 35% in the six months ended July 2021. Another 2020 survey showed how, during the two and a half months of Lockdown at the height of the pandemic, adults spent 110 hours on the games.
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