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Nintendo Switch gets a price cut in Europe – could the US soon follow?

More than four years after its launch, the Nintendo Switch is finally enjoying a price drop – well, in Europe at least.

This news comes from Nintendo Life, which found that Nintendo lowered the MSRP (Manufacturer’s Recommended Retail Price) of the Switch from € 329.99 to € 269.99. In US dollars, that’s a drop from $ 389 to $ 319.

A drop of $ 70 is not insignificant, although European prices were already much higher than the Nintendo Switch’s current US MSRP of $ 299. Prices in the UK are also falling, from £ 279.99 to £ 259.99, or from $ 387 to $ 359.

The price cuts are currently live on the Nintendo UK storefront. At the moment, the Nintendo Switch Lite does not see a price drop.

The Wii was cheaper at this point

Nintendo’s last best-selling large console was the Wii, which released in 2006 for US $ 249. In 2011, the Wii had fallen to $ 149, which is $ 100 less than the original price.

For comparison, the PS4, one of the best-selling consoles of all time, saw its first price drop just two years after the start of its lifecycle, from $ 399 in 2013 to $ 349 in 2015. A slim model was introduced a year later, bringing the MSRP up to $ 299.

Suffice it to say that Nintendo was in no rush to drop the price of the Nintendo Switch. As of now, the Switch has sold 89 million units, a significant milestone for a system that is only four years old.

Nintendo’s profits are down

Still, NIntendo’s profits on the Switch are down in 2021 from the same point in 2020. Granted, the global pandemic has pushed many people inside to experience a new appetite for games.

At this time, there is no indication whether Nintendo will drop the price of the Switch in the United States, even with the Nintendo Switch OLED model releasing next month at $ 350.

“They usually lower prices globally, so it’s likely another one will follow in the US,” Wedbush Securities analyst Michael Pachter said in an email request with Tom’s Guide.

Considering that the Switch sold 28.8 million units in 2020, a 37% increase from 2019, this would suggest that Nintendo has very little incentive to lower the price. Note that these unit sales also include the Switch Lite.

A price drop could indicate that Nintendo wants to keep the flow of units to be somewhat close to the 2020 sales figures.

“[I] thought the price remaining at the introductory price suggested strong demand, but maybe it’s starting to soften a bit, ”Pachter said.

For now, the Nintendo Switch OLED will sell for € 364.99 in Europe. Between OLED, Standard and Lite switches, the pricing structure would be € 364, € 269 and € 239.

It’s a strange price breakdown, especially since the panels found on the OLED model aren’t much more expensive than the LCDs on the other two models, as Samsung has made a deal with Nintendo for the rigid OLED displays.

Still, Pachter believes that by next year, in the United States at least, the Switch family could see a net price structure of $ 300, $ 250, $ 200.

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