New technology launch: SoundCore Life Q35 ANC headphones, debut with Play smartwatches in India

This week, Soundcore by Anker launched its latest Q-series headphones, the Life Q35, which joins the Q30 as part of the company’s collection of ANC-compatible headphones in India.

The device supports hybrid active noise cancellation and will also allow users to personalize the sound using the Soundcore equalizer.

In addition, PLAY confirmed the launch of two new connected watches in the economy segment; PLAYFIT SLIM and PLAYFIT STRENGTH. Here’s a look at the popular devices that launched this week.

The Soundcore Life Q35

 Soundcore by Anker has launched its latest Q-series headphones, the Life Q35 in a pink color variant that joins the Q30 (Product image)

The Soundcore Life Q35 is priced at Rs 9,999, comes with an 18 month warranty and will be available through Flipkart.

The Soundcore Life Q35 supports LDAC audio codec which will allow users to stream lossless audio and play games with less lag.

The headset contains 40mm silk membrane speakers and supports high-resolution audio and high-resolution wireless audio.

The headphones contain 4 microphones and support ANC to filter out external sounds such as traffic and aircraft engines for an enhanced listening experience.

The device supports Multimode ANC which will allow users to switch between Transport, Indoor and Outdoor modes to choose the level of noise reduction best suited to their environment.

Additionally, users can access the Soundcore app to change equalizer settings or choose from 22 presets. The Life Q30 also supports a transparency mode which will allow you to hear external sounds by eliminating the passive sound isolation obtained by the ear cups.

According to the company, the headphones will provide 40 hours of battery life with ANC on and 60 hours when ANC is off. In addition to Bluetooth, the device also supports NFC Quick Pairing.

The Soundcore Life Q35 will be available in a pink color variant,

 While the PLAYFIT SLIM is priced at Rs 3,999, the PLAYFIT STRENGTH will be available at Rs 4,999.
(Image source: PLAY)


PLAY has confirmed the launch of two new economical smartwatches in India. These include the PLAYFIT SLIM and the PLAYFIT STRENGTH. While the PLAYFIT SLIM is priced at Rs 3,999, the PLAYFIT STRENGTH will be available at Rs 4,999

Both devices come with features like water and dust resistance, multiple sport modes, a heart rate and fitness monitor, a sleep monitor and SPO2, among others.

Consumers will be able to purchase these watches from November 30. Both smartwatches contain 1.28 inch touch screen with 240 * 240 resolution.

According to the company, the PLAYFIT SLIM will last up to 7 days with 15 days of standby time on a single charge. On the other hand, the PLAYFIT STRENGTH would offer an autonomy of up to 5 days with a standby capacity of 7 days.

Both smartwatches will come with multiple sport modes and heart rate tracking capabilities.

The PLAYFIT SLIM will come with features such as a sleep monitor, SpO2 observer and vigilant inactivity alert.

The PLAYFIT STRENGTH, meanwhile, will offer sleep monitoring features, an SpO2 supervisor and a health tracker specifically designed for women.

“These latest product innovations underscore our commitment to delivering a top-notch, high-level technological experience to our discerning consumers. Since its inception, PLAY has strived to positively surprise customers with products of innovative design, woven around futuristic technologies and at an affordable price. Hamish Patel, Chief Product Officer of PLAY, said commenting on the launch.


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