Japanese data storage company Buffalo Technology is probably the latest SSD vendor that we expect to release the first. External SSD with a capacity of 1TB costing less than $ 100.
And yet, the outfit, better known for its expensive high-end Terastation NAS devices, aligned the SSD-PG1.0U3B.
How much does it cost?
His marquee price of $ 99.99 valid only on Amazon.com for US customers.
However, Amazon sells it for a higher price to just about anyone in the world who owns an Amazon.com and includes both UK and Australian customers for a much less attractive price of $ 163.49 ( or the equivalent in local currency).
The price includes delivery (and courier costs) but not local taxes, which in the UK will add 20% more to the price.
What are you getting for your money?
The reader is launched as the perfect complement to the Sony PS4 and Sony PS5 game consoles. The box contains a USB cable (type A), a USB type A to C adapter, a quick installation guide with a warranty statement and a game console guide.
Speaking of warranty, it comes with a two-year warranty that can be extended to three years once you register with Buffalo. We don’t know why it is configured in this way other than to collect user information.
The disc itself is quite compact at 11.7 x 7.5 x 1.3cm and weighs just over 90g. It appears to be made of hard plastic and claims to have a sturdy, impact resistant design with enhanced drop protection. Buffalo has basically converted a SSD into an external one. Clever! The use of shock absorbing material is why it passed the rigorous US MIL-STD 810G 516.6 Procedure IV test, allowing it to withstand drops from four feet from a height.
However, it is not waterproof, so no IP67 or IP68 rating. It does not contain any bundled software (no cloud storage, file synchronization, no anti-virus or trial versions of Adobe Creative Cloud). The SSD-PG1.0U3B is exFAT formatted and can therefore be used with Windows out of the box.
Just keep in mind that it uses a flat USB connector rather than a newer USB Type-C connector and there’s a good reason for that.
What’s the catch?
There’s a big catch and that’s the fact that it’s a relatively slow external SSD with maximum read speeds of 340MB / s which is way lower than the competition can achieve. (we’ll talk about this later).
Write speeds are likely to be even slower than that. On its own, that’s not bad (and significantly faster than even the fastest external hard drive).
Just make sure your expectations are set properly. One minor aspect is that its formatted capacity is around 930MB, rather less than the 1024 (or 1000) GB title. Yet the $ 100 per TB barrier has been broken and that’s what matters.
How does it compare to the competition?
Well, there is a lot of competition between the $ 100 and $ 110 price bracket and most of them are objectively better than Buffalo’s 1TB external SSD.
Interior, the own brand of the famous American retailer Microcenter, is the second cheapest at $ 101.99; it has a smaller form factor and is around 60% faster. Pioneer is next at $ 103.99 (for a slightly smaller 960GB drive and Silicon power, at $ 104.99, rounds out this trio of affordable alternatives. The PNY Pro Elite is our favorite low cost best dog with a tiny footprint and nearly three times the performance of its rival Buffalo.
If you want to lower the price per TB even further, large capacity external SSDs are the way to go. Netac is the current price champion with a barely believable price tag $ 91 per TB.
What happens next?
While other core components (processors, GPUs, and memory) have seen their prices rise (and rise) due to the current chip shortage, SSDs are one of the few that have seen a downtrend, a trend that we believe will continue, especially since Black friday, Cyber Monday and the holidays are approaching.
We wouldn’t be surprised to see price parity between low capacity internal SSDs and hard drives.
Analyst firm Trendforce reported in September 2021 that “Shipments were lower than expected for consumer electronics devices such as smartphones, Chromebooks and TVs in this second half of the year. At the same time, demand remains sluggish for retail storage products, including memory cards and USB drives, “adding that” contract prices for customer SSDs will fall 3-8% quarter on quarter. to the other “.