Nowadays, we don’t use the phone much on a smartphone. We buy our smartphones for a plethora of uses where the original use of making a voice call to someone has taken a back seat. In fact, smartphones these days are so smart and powerful that many buy these devices primarily for other purposes, often even without bothering to add a SIM card after purchase. There are those who use the smartphone to the best of its ability, trying to push it to its limits as it adds to their convenience and facilitates workflows. The Apple iPhone 13 Pro Max is aimed at the latter group of users.
Apple iPhone 13 Pro Max price in India: Rs 1,29,900
Apple iPhone 13 Pro Mac specifications: 6.7-inch Super Retina XDR display with ProMotion OLED display (2778 × 1284 resolution at 458 ppi) | Chipset A15 Bionic (6-core CPU with 5-core GPU) | 128 GB, 256 GB, 512 GB and 1 TB of storage | 12MP triple camera system: Wide, ultra-wide and telephoto | 3x optical zoom, 2x optical zoom; 6x optical zoom range | 12MP front camera | Face ID | Kinematic Mode | ProRes for video | Up to 28 hours of video playback |
Apple iPhone 13 Pro Max review
The iPhone 13 Pro Max has a very similar design to the iPhone 12 Pro Max – the only noticeable change is the thicker camera bump which also has a bigger square now. This highlights the part of the phone that has seen some big changes over the past year.
On the display side, the notch has now been reduced, a little deeper. But it hasn’t gone away by any means and I didn’t think this year the display got more real estate with this fix. Strangely, I felt like the iPhone 13 Pro Max weighed a bit more than last year’s version.
Apple iPhone 13 Pro Max: what’s the point?
Let me make one thing clear. There is no point in talking about most of the features of an iPhone flagship. They are generally what you would expect and maybe a better tab than you expected. So from the design to the actual processing power of this device, everything is top notch. But that’s what you expect from a high-end Apple device. A high-end device that costs more than a high-end laptop from the same company.
So let’s come to the new features.
On the iPhone 13 Pro Max, Apple literally flexes its camera muscles. The big bump on the back is this very exposed muscle. The lenses are also taller and deeper than before, a clear indication that this camera absorbs more light and performs better in low light.
All of this translates to much better photos compared to last-gen Pro Max phones. There is much better detail, greater clarity in low light, and overall better character with whatever you click.
But that’s not even what Apple wants to sell this time around. For this, Apple has aligned its first macro mode. Macro mode is by no means a novelty in smartphones. But the way Apple does it is certainly new. There is no Macro mode as such in the Camera app. But when you bring the camera very close to a subject, the phone switches to the ultra-wide lens and activates macro.
The results are really good and probably the best close-ups on any smartphone. But that’s if the light is good. Also, I noticed that the images are not sharp throughout and that there is a focal point where it is perfect, it seems to be because it is shot with the lens. ultra-wide.
The magic of the camera goes up a notch when you switch to video. Apple unleashed its processing power in tandem with the three lenses and its computer photography algorithms to deliver Cinematic Mode. This mode, as in the thousands of movie scenes to which it is trained, is able to shift the focus from subject to subject as the subject’s attention or gaze changes. Getting it done on video cameras is hard enough, and Apple does it automatically. And that’s not all, you can edit all that editing video in the post process. Staggering stuff everywhere.
There is another weapon that Apple has yet to release from its quiver and that is ProRes, almost a RAW format for video.
What the new camera capabilities do is make the iPhone a viable replacement for many professional video cameras. So if you are a creator, this might be the best video camera you can buy right now. Yes, there are better cameras out there, but none can change what they capture. And also download it from the internet shortly after release. This is where the Pro of this iPhone comes into its own.
It’s not just a brand image, it’s a business card.
The iPhone will now ship with up to 1TB of internal storage and you’ll need it when using ProRes recording, consuming a few GB of storage for every minute of footage.
There will be another group of users who will love the other Pro inside this phone. Yes, gamers will love ProMotion’s adaptive refresh rate. Again, nothing really new, but Apple even does the old things differently. The iPhone 13 Pro Max will go from a refresh rate of 10Hz to 120Hz depending on the content. And, no, that’s not for the user to decide. She can leave that complex decision-making to the A15 Bionic that powers that phone.
Frankly, by doing regular stuff you can’t even figure out that there’s something going on with this screen. This is how smooth it is. But when you start playing games like Thumper: Pocket Edition +, you notice a difference in how this phone renders the game compared to previous generations. Keep in mind that this phone has an additional graphics core which is now only intended for use on videos.
So what is the power of this phone? Well, powerful enough to edit 4K videos and change their focus. This is something my 2017 MacBook Air will have a hard time doing. And that’s the kind of power that keeps Apple devices going for a few years.
All of this should have made the iPhone 13 Pro Max power hungry. The beauty of the phone is that despite all of this, the phone offers better battery life than any iPhone before it.
In fact, during the review period, I used the phone for over 18 hours, charging the phone only while I was asleep. And that’s with more than average usage, including hours of being the default WiFi provider for my home office. One little thing I couldn’t help but notice: The MagSafe wireless charger locks onto the new phone much harder than the previous version, although I don’t think it charges the phone faster.
Apple iPhone 13 Pro Max review: what is not so good?
The iPhone 13 Pro Max is a great phone, but it backs off if you expected features that would blow your mind and change your everyday life. Cinematic mode is a testament to the power and current smartphones, but it’s not a feature very useful to ordinary people. Sure, wedding photographers and designers will be thrilled, but not the senior executive moving on to their next phone.
In this sense, improving battery life is the feature that really impacts the most people. The iPhone clearly seems to have come to a point where the next big change will have to be a disruptor, not something incremental.
Apple iPhone 13 Pro Max review: should you buy?
The iPhone 13 Pro Max is clearly the best phone on the market. But should everyone buy this phone? No, it’s not because the Pro Max has issues, but because the iPhone 13 itself is so good for regular users. The Pro is clearly aimed at those who will find a use for the best camera, display, and graphics power. If you are a creator or developer working on cutting edge apps, this phone is a must have for you. Ordinary people will of course buy this phone too, but to show the world that they are ahead of the race like the phone they own.
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