In letter : G4 is making a comeback. The U.S. television network that once catered to tech-loving young adults will revert to linear and streaming TV services later this year. G4 said it will also continue to create channel-specific content for social media platforms and YouTube, as they have been doing for about a year.
G4 debuted in early 2002 as a rival to TechTV, another 24-hour cable and satellite network that produced content for the tech community. As fate willed it, the two merged a few years later.
The network spawned many memorable shows when it first aired, including Attack of the Show! and X-Play. The screensavers, a legacy of the TechTV merger, stayed on for a year longer before the last episode aired on March 18, 2005. G4 itself would cease broadcasting on New Years Eve 2014.
Outlets for consuming tech-themed video content were scarce during the heyday of G4 and TechTV, respectively. YouTube wasn’t launched until 2005, and other than the occasional local news report when a major trade show was held in town, the technology hasn’t talked much in the mainstream media.
The careers some of them helped launch and what these people have been up to since then are arguably more important than the content itself.
X-Play co-hosts Adam Sessler and Morgan Webb remain instantly recognizable to a certain demographic, as does Leo Laporte of The Screen Savers. Geoff Keighley, perhaps best known for creating the Game Awards, cut his teeth at G4. Kevin Rose of The Screen Savers then created tech aggregator Digg with Jay Adelson. Attack of the Spectacle! co-host Olivia Munn has become one of Hollywood’s leading actresses.
G4 reactivated its Twitter channel in mid-2020 and announced a comeback, and now it’s official.
– G4TV (@ G4TV) 12 October 2021
In announcing its return, G4 said it will return to Cox, Xfinity TV and Verizon Fios’ channel lists on November 16, 2021. The network will also be available to stream on Philo, and there is even a mention of a schedule. promotional and multi-year. business partnership with Twitch.
As for what’s on the schedule, G4 has said it will produce new editions of legacy shows and exclusive content, including X-Play, Attack of the Show !, Boosted and Ninja Warrior, as well as shows dedicated to the show. esport and Dungeons & Dragons. Fan favorites including Adam Sessler and Kevin Pereira are also back, we’re told.
However, the landscape has changed dramatically over the past seven years and there are now several platforms that cater to the tech and gaming communities. Will G4 once again be able to tap into what made its programming so cool the first time around, or is the market just too saturated these days?
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