Fox tries to build an NFT community of masked singers


Some TV studios were going to be the first to tie a big NFT project to a major show, and it turns out it’s Fox – the company is launching the MaskVerse, an NFT collection / game / thing that ties into The masked singer. Fox has shown interest in NFT links before, but this builds on a community aspect that we’ve seen other NFT projects use (sometimes with great success, other times to disaster). Fox also seems to want this project to become more A Thing than the collectibles released by other TV shows.

The company says the show’s first NFT, which will be free and grant “special access” to MaskVerse’s Discord, will launch on Wednesday (with, of course, an episode of The masked singer). After that, people can buy NFT packs to create collections, and in November Fox will add a game where players can vote on what will happen to the game show participants. The price for a fair guess will be the opportunity to purchase even rarer NFT packs.

Fox says people will be able to trade or sell their NFTs halfway through The masked singer season in order to constitute complete collections. Obtaining a full collection of “common masks” will give you access to even more exclusive digital items, according to the MaskVerse FAQ, as well as the possibility of actual prizes (and, presumably, additional weight. in the Discord). At first, NFTs will only be able to be purchased with credit cards or PayPal, but Fox says cryptocurrency support will come “soon.” If you’re interested in the details of the blockchain technology the company uses to do all of this, the FAQs are quite detailed.

Fox has already shown a lot of interest in making show-based NFTs, even announcing that he has created a company called Blockchain Creative Labs to achieve this. He has already announced Krapopolis, a show created by Rick and morty co-creator Dan Harmon who will be “fully organized on the Blockchain”. Instead of focusing on releasing related content and products to the blockchain, it looks like MaskVerse is Fox trying to tap into a show with a preexisting fan base to get people excited about NFT trading, NBA style. Top Shot.

This isn’t a surprising decision with the recent hype around NFT communities like the Bored Ape Yacht Club or the Pudgy Penguins, but it will be interesting to see if it succeeds – will the potential benefits be good enough to gain. The masked singer general public invested in an NFT game? Will the promise of NFTs attract cryptos to the show? It’s hard to say if either is likely, but given that Fox’s FAQ states that the blockchain has an open event log, it should be relatively easy to tell how many people are interested.


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