In an effort to provide more growth opportunities for D2C (Direct-To-Consumers) businesses, Walmart-owned Flipkart announced the launch of Flipkart Boost which will provide emerging brands made in India with end-to-end support. covering planning, advertising, cataloging, logistics, quality control and mentoring.
Through a service fee model, Flipkart Boost will pre-screen brands based on clear criteria and feed them holistically.
How Flipkart Boost will work
The whole concept is to lend a hand to enterprising brands that would need to be guided by experts. Basically, the selected brands will be able to take advantage of the expertise of Flipkarts in all areas.
Brands can apply directly on the Flipkart sales platform, of which 100 brands will be chosen for the program this year.
Flipkart will select the brands on a ‘showcase day’, and those chosen will also have the opportunity to secure potential funding from a network of leading venture capital funds and active investors in the D2C space.
Participating investment partners include A91 Partners, DSG Consumer Partners, Fireside Ventures, Matrix Partners India, Sequoia Capital India and Stellaris Venture Partners.
The brands chosen cover a wide range of segments, including foodservice, baby care, lifestyle, beauty and home improvement. The Flipkart Boost program will provide growth opportunities for brands through insight into their performance and traction from their customers.
The program was reportedly tested successfully with several brands earlier this year.
Commenting on the launch, Ravi Iyer, Senior Vice President and Head of Business Development at Flipkart, said, “With the Flipkart Boost program, we aim to build and nurture growing, customer-centric businesses by Providing them with relevant mentorship that covers access to a network of investors, market information, scalability programs and marketing commitments.
India’s D2C industry is currently worth $ 44.6 billion and is expected to reach $ 100 billion by 2025.
