Early trends indicate Amazon and Flipkart set for record-breaking festive sale


The much-vaunted extravagance of the festival’s sales on India’s two major e-commerce sites — Amazon.in and Flipkart — looks set for record numbers.

This year, Flipkart’s Big Billion Days sale and Amazon’s Great Indian Festival kicked off on the same day, October 3. But Amazon and Flipkart both gave early access to the sales event to their Amazon Prime and Flipkart Plus members. And it started on Friday midnight (October 2).

And according to early reports, the two e-commerce giants are expected to record sales worth $ 4.8 billion (Rs33,600 crore) over the next week. Both platforms believe consumer sentiment is positive and expect strong growth for micro, small and medium enterprises (MSMEs) and sellers.

In total, Indians are expected to buy goods worth $ 9 billion (Rs 64,000 crore) on various online platforms during the holiday season (October-December) this year, according to the research firm of RedSeer market.

2 million customers have pre-booked nearly 5 million products

According to a press release from Flipkart, it has seen a 40% growth in early access for Flipkart Plus customers. More than 2 million customers have pre-booked almost 5 million products just before early access by paying only Re 1. One in five customers have chosen to exchange their smartphone for a new one, with 82.60% of customers choosing to pay for their next smartphone using prepaid payment options. Almost 45% of the demand is from cities level 3 and above indicating a strong preference for high value goods / items.

“We will expand and strengthen our ecosystem of vendors and MSMEs, enabling better incomes and livelihoods for millions of people and expanding our reach across the country,” said Nandita Sinha, Vice President, Customer and Growth, Flipkart.

Apple 12 and Apple 12 Mini are currently the preferred smartphone models, accounting for most of the 2 million Apple iPhone 12 devices sold so far.

TVs are said to be the top-selling category in home appliances, with laptops recording the best numbers in electronics.

Flipkart said it has incorporated more than one kirana lakh to date for its last mile delivery program.

Increased demand from level 2 and 3 cities

Amazon, for its part, said Prime Early Access on October 2 saw the number of local stores participating in the event double from last year. There was a 60% increase in the number of sellers who had their highest ever sales in a single day year over year.

Manish Tiwary, vice president of Amazon India, said the number of sellers receiving an order from Tier 2 and 3 cities jumped 21% and 16% more sellers received orders over the year last.

“The Prime subscription continues to be a favorite with customers in India, with two out of three new Prime registrations coming from Tier 2/3 cities and customers shopping in 8 Indian languages,” he added.


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