In a word: Consumers are spending more time and money than ever on mobile apps. According to App Annie’s latest State of Mobile report, daily time spent in mobile apps averaged 4.8 hours per user. This represents a 30% increase over a two-year period and represents one-third of daily waking hours in the top 10 markets analyzed. In total, this equates to some 3.8 trillion hours.
Of course, the figure of 4.8 hours is the average. In Brazil and Indonesia, for example, consumers are approaching the 5.5 hour mark. South Korea is just behind the five-hour mark, followed closely by Mexico, India and Japan.
Even more staggering is spending on mobile apps. Last year, consumers collectively spent $ 170 billion in app store purchases. This equates to over $ 320,000 spent every minute of 2021. App Annie also found that 233 apps generated more than $ 100 million in spend each last year.
By comparison, only 38 films grossed more than $ 100 million at the box office in 2021.
Sensor Tower, in its year-end report last month, estimated consumer spending in app stores to reach $ 133 billion in 2021, a 19.7 percent increase year over year. ‘other.
Downloads of new apps reached 230 billion, a five percent year-over-year increase. Seen another way, this equates to over 435,000 apps downloaded per minute.
Unsurprisingly, advertisers are taking note. In 2021, ad spending reached $ 295 billion. If it were a country, it would be ranked # 41 among the world’s largest economies.
Image credit: Tim douglas