Editor’s opinion: Truth be told, this is more of a PR movement than anything else. Ask anyone who’s been to CES and they’ll tell you that day four of the show is largely a formality. It’s not uncommon to find a lot of empty stalls on the last day, and several more are actively packing their bags home. In all fairness, CES probably should have been reduced to three days ago.
Fold but do not break. That’s the mantra of the Consumer Electronics Show 2022 as several large companies canceled their in-person plans for next week’s event in Las Vegas, leaving organizers to scramble to try and save the show.
Over the past week, CES has already lost several key exhibitors, including Lenovo, Intel, AMD, MSI, OnePlus and IBM, Microsoft, Pinterest, Amazon, Google, Meta, and Twitter, among others. CTA President and CEO Gary Shapiro said in a Dec. 25 article for the Las Vegas Review that CES will and must continue, and lambasted the press and other critics “who only tell the story through their lens of drama and big business.”
It’s now a week later and the melody has changed a bit.
CTA said on December 31 that it end of CES 2022 a day earlier. The in-person event is now scheduled for January 5-7, 2022 in Las Vegas, with January 3-4 being designed as media days. The association said the move was taken as an additional safety measure on top of existing health protocols already in place for the show.