In letter : Apple is reportedly looking to significantly expand its CarPlay integration. Sources familiar with the company’s plans told Bloomberg that Apple is developing technology that would allow users to access and control vehicle functions such as the air conditioning system, seat positioning and instrument cluster directly. from an iPhone.
The program is known internally as IronHeart and is reportedly still in the early stages of development. In addition, it would take the cooperation of car manufacturers to be launched as a consumer product.
Bloomberg notes that some Apple users have complained about the need to switch between CarPlay and their vehicle’s infotainment system to handle certain features. Adding the aforementioned functionality to CarPlay would reduce that friction.
The biggest hurdle at this point would apparently be with the automakers. Would they be prepared to cede control of these key vehicle features to Apple? If so, at what cost? They would certainly not be content to hand over that kind of power for free, even if it does make their vehicles more attractive to buyers.
As Bloomberg points out, Apple has allowed automakers to create third-party apps for CarPlay to control various functions since 2015, but most have not participated in the program.
Conversely, one has to wonder how useful these features would actually be. Do we really need another item to track on our phones? You are already in the vehicle and in the driver’s seat with all those controls at your fingertips; why bother putting them on a phone? Rather, it looks like another thing to distract drivers from concentrating on the road.
Image credit Roberto Baldwin, Car and Driver
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