It seems like every tech company these days is jumping on the Metaverse bandwagon, but according to Apple diviner Mark Gurman, Apple isn’t going to be one of them. In the latest issue of his Power On newsletter, Gurman outlines Apple’s plans for its rumored augmented reality (AR) / virtual reality (VR) headset, which apparently includes a design that will deter users from wearing it for long. long periods. . Whether that includes a construction that just makes it uncomfortable to wear after several hours, like Crocs, or some sort of software timer that tells you to take a break is unclear, but it’s notable that Apple apparently doesn’t want to. part of Mark Zuckerberg. futuristic digital fantasy world.
In his newsletter, Gurman says that when Apple finally gets to launch its AR / VR headset, possibly in 2022, there’s one word Apple executives will refuse to say on stage: Metaverse. “I’ve been told fairly directly that the idea of a completely virtual world where users can escape – as they can in Meta Platforms / Facebook’s vision for the future – is beyond Apple’s reach. “said Gurman, according to Gizmodo. He goes on to say that instead, Apple executives are more interested in creating a device that will allow short periods of “games, communication, or content consumption.” This is in stark contrast to what would be required to fully immerse yourself in the Metaverse as portrayed by Mark Zuckerberg, who presents people as avatars. interact with the avatars of their colleagues inside a comically portrayed 3D world that’s meant to take the place of your typical business office. Not to mention all the kinds of unprofessional social engagements it could offer, like watching movies and concerts with friends in a virtual world.
On the one hand, it might just be another high-profile snub from Apple, which is relatively famous for disliking the besieged social media company. In 2021, Apple introduced a new privacy feature for iPhone users that allowed them to see and turn off ads that tracked them. This upset Facebook so much that it started posting splash screens on Facebook and Instagram, begging them not to opt out of ad tracking, noting that if they can’t make money from ads, their services might not always be free. Understandably, users ignored this call, and Facebook and other tech titans ended up losing a report. $ 10 billion in advertising revenue after Apple flips the switch. Readers should be aware that Apple recently backtracked on these changes and once again allows third parties to collect “anonymized” information. device information.
On the flip side, Gurman reports that Apple isn’t totally against having something on your head all day for ‘mixed reality’ experiences, as it’s working on its own set of reality glasses. augmented (AR), which could theoretically be worn as often as a pair of reading glasses. Gurman reports that Apple’s priority is the AR version of its headset, simply because it’s less invasive and allows users to stay in their own reality rather than being thrown into Mark’s dystopian creation. Apple also has every interest in not letting its users leave its platform for one of its competitors, obviously, but with Apple’s glasses and the fantasy world of Meta still so far into the future, we don’t know. not how this turf war will end up resolving itself. .
Apple is rumored to be entering the world of virtual reality (VR) this year, first with an exorbitantly priced headset that will be powered by a future version of its M1 silicon. The company is expected to follow that with a more mainstream product of AR glasses, which allows placing 3D objects in a user’s reality, like having a dinosaur on your couch or seeing Apple Maps directions in front of you while driving. However, all of these are just rumors at this point, but all signs point to 2022 being a big year for Apple hardware releases, so it wouldn’t surprise anyone if he finally tilted his virtual hand. Plus, according to reports, it’s been running on some type of head-mounted display for years, so something coming this year doesn’t seem like too much of a stretch.