In letter : So far, we’ve seen Amazon One technology in some of its stores, and more will be available soon. However, it looks like Amazon isn’t considering limiting its technology to itself, as it has already found its first third-party customer, digital ticketing company AXS.
Amazon began using its palm-scanning technology in September 2020 with the opening of its Amazon Go stores. Since then, the retail giant has extended its Amazon One technology to more than 60 stores, offering a way convenient to pay for your groceries and merchandise. Now you will also see it as an admission method to enter the Red Rocks Amphitheater in Colorado, where AXS will be responsible for the process.
To use Amazon One to attend a Red Rocks Amphitheater event, attendees will first need to link their AXS mobile ID to Amazon One. Once done, go to an Amazon One stand-alone ticketing pedestal, scan one or both of your palms, and you’ll be allowed to participate in the event. Ticket kiosks will be available both outside and inside the site, and the admission process is expected to take less than a minute.
“We are proud to work with Amazon to continue to shape the future of ticketing through cutting-edge innovation,” said Bryan Perez, CEO of AXS. “We are also excited to bring Amazon One to our customers and to the industry at a time when there is a need for fast, convenient and contactless ticketing solutions.”
Amazon states that even if you use Amazon One’s palm-scanning technology in a third-party location, your Amazon One ID and data is inaccessible to anyone outside of Amazon.
At the moment, the only place that allows you to enter using Amazon One is the Red Rocks Amphitheater. However, the company is already discussing the implementation of its palm-scanning technology with other potential partners.
Amazon had previously promoted its palm-scanning technology by offering a $ 10 voucher to anyone who linked their palm to the user’s Amazon account. The resulting turmoil has left US lawmakers wondering how the company could store the data securely. Investigators were expecting a response by August 26, but we don’t know any details or even if Amazon answered the questions.
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